Blue is the trendy color of the season. A color that expresses confidence and serenity. Nude is the minimalist color par excellence, a trend that also affects lingerie. But red and black are obviously still a safe bet, especially for Valentine's Day. Red is the color of seduction and passion, black is a symbol of mystery and sophistication.
As far as style is concerned, the trend is to play with materials and transparency, with eternal lace, but also the return of velvet and satin. Stripes, harnesses and laces inspired by the bondage universe make lingerie sexy but also more upscale, because the more details there are, the more expensive it is to make it. The tattoo trend is also gaining ground in lingerie with the use of tattoo-effect patterns that add a touch of fantasy.
The bodysuit is the trendy piece of these last seasons. Sexy but also comfortable and practical, especially because it can be worn as underwear and as clothing. But apart from special occasions, women are returning more and more to panties and shorties, underwear that is more comfortable but also makes you feel attractive.
When it comes to ethical fashion, underwear is not the first product we think of, yet it is what we wear closest to the body. So as long as they are not harmful to our health and that of the planet. Designing eco-responsible underwear is no longer limited to the use of organic cotton, the creation of new materials, and especially the recycling of existing materials can create an eco-responsible, comfortable, and attractive lingerie. Here is what Mathilde, co-creator of the Olly brand, told us about it :